Development Process of Highly Sustainable Comprehensive Community Sports Clubs: Focusing on the Period around 2015

This study focused on highly sustainable comprehensive community sports clubs that collaborate with local stakeholders regional problems, and clarified their processes for producing products developing club management led to the creation of helped solve problems. Interviews were conducted four individuals: managers experienced former advisors Clubs A B met “sustainable club” criteria. An analysis was by employing Kinoshita’s M-GTA (modified grounded theory approach). design a model diagram demonstrate process creating sport products: a) specific integrated b) solving problems ; show how involved themselves in based size development stage. It found overcame resource-constraining environment not only friendly through but also leveraging members high social capital. suggests new market can be developed shifting perspective from simply promoting exercise focusing living issues trying them sports. These results may contribute knowledge (=innovation) helps (=sociality) profitable (=business) at same time.